Supermodel Jourdan Dunn gets HTC ‘Ink-ed’
HTC has announced a new campaign today called HTC Ink which is inspired by all the great body art that we see today on celebrities. In a collaboration with Supermodel Jourdan Dunn and artist Cally-Jo Pothecary, who was responsible for Rihanna’s henna-style hand inking, designs will be engraved onto the back of a limited number of HTC One M9 devices.
I am delighted to see this form of custom design appearing on smartphones, it is so much better than just seeing your name engraved on the back. This is something that will stand out and be a talking point, something that will inspire discussion just like real life body art.
According to HTC:
“Jourdan is the ideal choice to launch this style-led Limited Edition campaign, which capitalises on the global trend for ‘ink’, in both permanent and temporary forms.”
Jourdan is HTC INK’s first global ambassador, Jourdan said:
“My experience in the world of fashion means that I have a passion for creativity and expressing personal style. The HTC INK campaign seemed like a fun way for me to showcase the inspiration behind my own body art and share my love of design. I’m proud to be part of HTC’s campaign and am excited to see people around the world with my creation on their HTC One M9.”
HTC’s CEO Cher Wang said:
“Cleverly executed and unique body art is as much an expression of your style and personality as your outfit, haircut or your smartphone. No brand has yet tapped into the potential of body art and it seemed a natural fit for HTC’s commitment to promote brilliant design and individual expression. With Jourdan Dunn working alongside us, we will to continue to lead the industry in setting trends and making technology more human and individualistic.”
Interpreting Jourdan Dunn’s HTC INK design
Body art is a visual language and so Jourdan worked with celebrity ‘ink-er’ Cally Jo Pothecary to come up with an image that encapsulated her feelings about a new direction in her life, her excitement over upcoming creative projects, and being able to express her individual style through her partnership with HTC.
The open hand and eye symbolise the need for protection and strength, whilst still being open and approachable in personality and style. The natural leaf-elements and patterns around the outside of each visual reflect the growth in creativity that she is feeling at this time, whilst the sun and moon together indicate balance and harmony in her character.