How your personal data is (ab)used
Firstly, the new Digital Assistant Cortana is a bit sneaky and needs a lot of permissions, reading the policies it says:
“To enable Cortana to provide personalized experiences and relevant suggestions, Microsoft collects and uses various types of data, such as your device location, data from your calendar, the apps you use, data from your emails and text messages, who you call, your contacts and how often you interact with them on your device.
Cortana also learns about you by collecting data about how you use your device and other Microsoft services, such as your music, alarm settings, whether the lock screen is on, what you view and purchase, your browse and Bing search history, and more.”
So this means Cortana knows your daily routine, who your contacts are, who you had that secret meeting with and more besides.
Next issue and a more worrying one is that Microsoft basically state that they read your emails (we knew they did) but that they will pass on emails where required.
“We will access, disclose and preserve personal data, including your content (such as the content of your emails, other private communications or files in private folders), when we have a good faith belief that doing so is necessary to protect our customers or enforce the terms governing the use of the services.”
We already know that corporations must adhere to law and if they spot anything seriously illegal, terrorism email for example, then pass this on. However this statement says that “enforce the terms governing the use of the services”, if Microsoft decide that it is in their remit to sell your information due to their terms of service they will.
Everything really is pretty much the same but people do need to be aware when that massive 45 page agreement flashes up to perhaps at least scan it. Big business uses you as the product, you make them money, the more they know about you the more money they make.